We gather both qualitative and quantitative data from face-to-face meetings, telephone interviews, delegate voting at events, and country-specific targeted polls to subsets of our readers. A vast majority of our research has up to four years’ worth of data (and up to ten for some fund managers), we are building an active trend base for our community and we'll be rolling out new and exciting research projects.
Data is at the heart of Last Word. Since the launch of the business we would carefully look at all the data we gathered from our readers and use it to try to provide relevant editorial content and more focused events.
However, the emphasis on data has grown rapidly to dominate our strategic thinking. In Europe, we have been collating fund selector’s forward-looking investment sentiment since 2010. That allows us to track when fund selectors in different countries change their attitude to different asset classes and strategies.
We have created various products and services out of our research for our strategic partners:
- The Fund Selector Asset Class Report, which goes out to all our European readers
- Future Flows, which gives fund management groups unique tools for driving their sales and marketing efforts.
- Bespoke one-off research projects
All the data that Last Word gathers gives us a deep insight into the changing moods of professional investors. Not only do we use that to drive our editorial direction, but it also gives us a great commercial advantage when providing the best platform for our marketing partners to work with us. Last Word takes these learnings and applies our research philosophies to the Asset Management and Discretionary Wealth Manager communities in the United Kingdom with the aim of providing investment intelligence for our partners.
For more information on our research programmes, please contact the relevant contact: