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Former Citywire Customer Content Head joins Last Word, in Strategic Hire

Last Word, an independent financial media solutions provider headquartered in London, with offices in Singapore and Hong Kong, today announced that Elliot Jacobs will assume the position of Head of Research and Content Marketing effective of 21 March 2016.

“We are delighted that Elliot is joining Last Word at a time when bespoke content solutions for clients are becoming more mainstream” said Jamie Hinchliffe, Director & co-founder of Last Word on the hire. “Elliot is a research and content solution specialist with a reputation second to none and will work with all the brand heads at Last Word to create innovative content solutions globally for all of our clients.”

Jacobs commented on the new role, 'I'm thrilled to be joining Last Word to help further develop their content creation and distribution capabilities for asset management clients worldwide. They have a terrific reputation for delivering high-quality content to their loyal communities and I look forward to replicating this success with their commercial customers. The value placed on both research and content in business and financial publishing has never been higher so the timing of this increased focus could not be better.'

His most recent position, Head of Customer Content was at Citywire, the financial publisher of news, information and insight for professional advisers and investors globally.  During his 6 years there, he ran the customer content division that developed products and produced content to help asset management teams worldwide.  He was also integral to the data and proposition development of Citywire’s data products.

Previous to that, Jacobs spent over 10 years, in various senior publishing roles working in the UK, Hong Kong and US for Euromoney Institutional Investor Plc, one of Europe’s largest business and financial publishers, as well as Dow Jones and Crain Communications.