International Adviser launches its first monthly digital edition
International Adviser today announced it has developed its global offering with the launch of five new regional digital editions targeted to UK, Europe, Asia, Middle East & South Africa.
The global intermediary market has changed and the former monthly publication of International Adviser has adapted its proposition to better serve the information habits of its community.
The new digital format allows International Adviser’s audience to gain insight through a wider variety of content, including video, sound bites and animation. Plus, its real-time polling allows readers to stay connected with direct interaction with their industry peers and engage in two-way conversations in the sector.
Content with the new digital regional editions will now include; regional views from influential figures, spotlights on topical tax developments in different jurisdictions, in-depth analysis and data from global leaders on upcoming technology, latest regulatory changes affecting financial advisers, a focus on best practice advice with problems analysed and answered by advisers within each region and International Adviser’s already highly regarded investments section receives a revamp.
Jamie Hinchliffe, group managing director and co-founder of Last Word commented: “The ‘one size fits all print model’ is less relevant to International Adviser’s global audience today than it was when we first launched it more than 12 years ago. So much has changed during this time in terms of the community we serve, the content they require and how it is consumed. Our new digital edition allows us to geotarget and make content specific to readers in each region in a reader-friendly, engaging format to ultimately help our global communities make better informed decisions on behalf of their clients. This format also gives us access to world-class analytics that allows us to clearly identify what our readers are consuming, and for how long, to ensure we continue offering content that is relevant to them.”
The first five regional editions are now online to read at www.international-adviser.com